Last night I came across this PDF about the new Pepsi logo.  Its 27 pages, but a very light 27 pages.

Its a pretty interesting read, and maybe a little funny.  Many diagrams of the “DNA” of the past logos (taking the logo and pointing out the curves by using a circle), previous bottle shapes, design proportions…and then comparing the logo to the magnetic force of the earth???  I don’t know about all that.

Either way, a simple read that is pretty humorous at times, somewhat educational, and a small glimpse into the wackyness of Pepsi?.

 http://jimedwardsnrx.files.wordpress.com/2009/02/pepsi_gravitational_field.pdf