Its a pretty interesting read, and maybe a little funny. Many diagrams of the “DNA” of the past logos (taking the logo and pointing out the curves by using a circle), previous bottle shapes, design proportions…and then comparing the logo to the magnetic force of the earth??? I don’t know about all that.
Last weekend, I was bored and alone and figured to make my way downtown to the ‘ol Artscape. I usually just drive there, but for Artscape, I take the light rail, meaning a typical 15 minute drive is turned into an hour journey of driving to the light rail, waiting for the train, and all the traffic the train waits on downtown. Its pretty annoying, but thats the way it has to be.